Challenge
The spin off for the new company left limited US presence and limited time to create the new name, brand, and prepare for a drug launch.
Solution
The project kicked-off with a global strategy and brand training session with the newly created team, we identified key words, positioning for mission, vision, and values and brainstormed creative names. After over 300 names, the client chose Zionexa to represent a keen focus on innovation and collaborative approaches in developing and commercializing the next generation of radiopharmaceuticals. The logo and website were then designed and launched to reflect this brand vision and provide a foundation for the growth of the company and the launch of new products in molecular imaging.
