Impact
As a result, LMI has adopted a metrics-driven approach to their marketing efforts. The objective is to improve keyword rankings over the next 12 months, making it easier for neurologists to find and refer their product. We’ve also observed a rise in webinar attendance and greater engagement across all channels. Additionally, the sales team is now better aligned with new marketing collateral, a revamped conference booth, and supporting clinical materials, including case studies and webinar recordings, to enhance outreach to prospects.